A Legacy of Service. A Future of Growth.

How we improve lives from the ground up:

Servant leadership

Proud, yet humble, we lead with humility. We are at our best when we put others in a position to be successful.

NEVER SETTLING

From the styles we carry to the ways we grow our business, we do so with passion and curiosity, constantly looking for ways to improve.

EVOLVING RELATIONSHIPS

With respect and dignity, we strive to make every interaction and relationship better than it started, in and out of our stores.

MAKING AN IMPACT

We prioritize improving the communities where we, our team and our guests live, work and play.

PRACTICING GRATITUDE

We seek the positivity in every interaction, celebrate wins and are gracious and thankful.

We care about your success

Midwest Shoe Merchants provides continuing education and training to all employees through:

  • Monthly All Store Meetings with continuing education training and topics
  • Certified Fitter All Midwest Shoe Merchants University
  • All Midwest Shoe Merchants University
  • In-Person or Virtual Tech Sessions from individual brands
  • Industry Professionals on Selling Techniques

We care about our Customers & Collection of Stores

Our Customers are #1 and we work to “Make a Friend”, as Stan used to say. We want to continue Stan’s legacy of making friends by fitting their feet to explore the world. It’s important to continue to live out our mission and legacy of being Milwaukee’s #1 Shoe Store and Wisconsin’s #1 Family Business “Sole of the Family Award”.

We care about Fun

Our goal is to make our teams and work environment rewarding, fun, and educational.

Join us for our Annual Employee Appreciation Party, Stan’s Family Summer Picnic, Monthly All Store Meetings, Sales Contests & Awards, Fashion Shows, Races & Runs, and other events!

We care about our Community

Milwaukee has given so much to our family business since 1950, it’s our goal to give back when and where we can! #Stansshares supports multiple nonprofit organizations and our biggest giveback footprint is our Share-A-Pair Shoe Drive, where we have donated new or gently used shoes to local organizations such as Milwaukee Rescue Mission, Repairers of the Breach, Father Gene’s Help Center, and Sole4Souls, a national nonprofit organization. We also participate in Stan’s Share campaigns through Children Hospital, Pancreatic Cancer Action Network, TwoTen Footwear Foundation, and many more!