Smartwool is known for natural comfort, performance-ready design, and premium Merino wool. With temperature regulation, moisture-wicking power, and soft, itch-free feel, Smartwool socks and apparel are perfect for outdoor adventures, travel, and everyday wear.

Everyday Essentials with Elevated Comfort

Shop Smartwool Socks

Women's

Shop Now

Stan's X Smartwool

At Stan’s, we love Smartwool for their unbeatable mix of comfort, performance, and sustainability. Whether you're hiking, traveling, or just getting through your day, Smartwool’s Merino wool socks and layers keep you dry, comfortable, and ready for anything.

Shop Popular Items from Smartwool

 
New Arrival
Women's Smartwool Hike Targeted Cushion Dragon Stitch Crew Socks - Ash Women's Smartwool Hike Targeted Cushion Dragon Stitch Crew Socks - Ash

Women's Smartwool Hike Targeted Cushion Dragon Stitch Crew Socks - Ash

Regular price $24.00
New Arrival
Men's Smartwool Hike Light Cushion Moose Crew Socks - Deep Navy Men's Smartwool Hike Light Cushion Moose Crew Socks - Deep Navy

Men's Smartwool Hike Light Cushion Moose Crew Socks - Deep Navy

Regular price $25.00
New Arrival
Women's Smartwool Everyday Hare Chase Crew Socks – Moonbeam Women's Smartwool Everyday Hare Chase Crew Socks – Moonbeam

Women's Smartwool Everyday Hare Chase Crew Socks – Moonbeam

Regular price $24.00
New Arrival
Smartwool Everyday Hookset Crew Socks – Winter Moss

Smartwool Everyday Hookset Crew Socks – Winter Moss

Regular price $24.00
New Arrival
Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Picante Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Picante

Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Picante

Regular price $18.00
New Arrival
Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Moonbeam Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Moonbeam

Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Moonbeam

Regular price $18.00
Sale
Women's Smartwool Everyday Cozy Say It Ain't Snow Crew Socks - Charcoal Women's Smartwool Everyday Cozy Say It Ain't Snow Crew Socks - Charcoal

Women's Smartwool Everyday Cozy Say It Ain't Snow Crew Socks - Charcoal

Regular price $28.00Sale price $17.90

Top Smartwool Categories

No-Show Socks

Shop Now

Low Ankle Socks

Shop Now

Ankle Socks

Shop Now

Mid Crew Socks

Shop Now

Crew Socks

Shop Now

Gloves

Shop Now

Naturally Comfortable. Effortlessly Reliable.

Smartwool

Smartwool combines the power of Merino wool with thoughtful design to keep you warm, dry, and comfortable all day long. From everyday wear to outdoor adventures, these socks and layers move with you and perform when it counts.

Discover Smartwool at Stan's

Founded in 1994 by ski instructors Peter and Patty Duke, Smartwool is built on the belief that time outdoors is essential and restorative. Known for using premium Merino wool, Smartwool socks offer natural softness, moisture management, odor resistance, and temperature regulation for comfort in any season.

At Stan’s Shoes, we carry popular Smartwool styles like classic crew socks for everyday wear, low-cut ankle socks for active days, and breathable no-show socks for a barely-there feel. Designed to keep feet dry, warm, and supported, Smartwool is a trusted choice for travel, work, and play.

Smartwool is a key brand at Stan’s because it combines sustainable materials with technical performance, helping you stay comfortable and confident on every step of your journey.