

Smartwool is known for natural comfort, performance-ready design, and premium Merino wool. With temperature regulation, moisture-wicking power, and soft, itch-free feel, Smartwool socks and apparel are perfect for outdoor adventures, travel, and everyday wear.
Stan's X Smartwool
At Stan’s, we love Smartwool for their unbeatable mix of comfort, performance, and sustainability. Whether you're hiking, traveling, or just getting through your day, Smartwool’s Merino wool socks and layers keep you dry, comfortable, and ready for anything.
Shop Popular Items from Smartwool

Men's Smartwool Hike Light Cushion Moose Crew Socks - Deep Navy

Women's Smartwool Everyday Hare Chase Crew Socks – Moonbeam
Smartwool Everyday Hookset Crew Socks – Winter Moss

Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Picante

Kids' Smartwool Hike Full Cushion Margarita Ankle Socks - Moonbeam

Women's Smartwool Everyday Cozy Say It Ain't Snow Crew Socks - Charcoal

Naturally Comfortable. Effortlessly Reliable.
Smartwool
Smartwool combines the power of Merino wool with thoughtful design to keep you warm, dry, and comfortable all day long. From everyday wear to outdoor adventures, these socks and layers move with you and perform when it counts.
Discover Smartwool at Stan's
Founded in 1994 by ski instructors Peter and Patty Duke, Smartwool is built on the belief that time outdoors is essential and restorative. Known for using premium Merino wool, Smartwool socks offer natural softness, moisture management, odor resistance, and temperature regulation for comfort in any season.
At Stan’s Shoes, we carry popular Smartwool styles like classic crew socks for everyday wear, low-cut ankle socks for active days, and breathable no-show socks for a barely-there feel. Designed to keep feet dry, warm, and supported, Smartwool is a trusted choice for travel, work, and play.
Smartwool is a key brand at Stan’s because it combines sustainable materials with technical performance, helping you stay comfortable and confident on every step of your journey.