Goodmiles Running Company

At Goodmiles, finding your perfect fit is our top priority.

When you visit one of our stores, you will be greeted by Run Experts who understand running and walking because they live it. Our team takes the time to learn about your goals, your movement, and what you need from your footwear.

Each fitting includes the use of our Volumental foot scanner, which measures foot size, identifies arch type, and analyzes gait. From there, our Fit Experts guide you through a personalized selection of shoes that provide comfort, support, and performance that feels right for you.

If you are experiencing foot fatigue or discomfort, our team can also recommend insoles for added support and cushioning. Insoles can help address issues such as plantar fasciitis, arch pain, and joint alignment while keeping you moving comfortably.

Goodmiles carries a carefully selected lineup of leading running and walking brands, chosen for quality, comfort, and performance. Our selection includes shoes for runners, walkers, and everyday movers, as well as apparel, socks, recovery footwear, and accessories.

We also offer compression socks, recovery sandals and shoes, and shoe care products to help extend the life of your footwear. From waterproofing spray to odor control and sole cleaners, we have what you need to keep your gear ready for the next mile.

Every product we carry meets our standards for support, cushioning, and foot health. Only shoes that deliver dependable arch support, heel and toe cushioning, and effective strike path guidance make it onto our shelves.

Running and walking are better when shared, and community is at the heart of Goodmiles.

We connect movers through events, group runs, and local partnerships that bring people together around a shared love of movement. Whether you prefer to move solo or alongside others, Goodmiles offers ways to stay connected and involved.

All Goodmiles locations also host year round Share A Pair donation boxes. Gently used men’s, women’s, and children’s shoes are donated to organizations such as Soles4Souls and Milwaukee area nonprofits including Father Gene’s Help Center, Milwaukee Rescue Mission, and Hope House Milwaukee. Across Goodmiles and Stan’s locations, more than 310,000 pairs of shoes have been donated.

Goodmiles Running Company is part of the Stan’s Fit For Your Feet collection of stores.

Since 1950, Stan’s has provided stylish, comfortable footwear to the greater Milwaukee community. Now in its third generation of family ownership, the company operates seven Midwest brick and mortar locations across four retail brands, along with a national e commerce presence.

As a family owned business, Goodmiles reflects that same spirit. Our staff is close knit, welcoming, and passionate about helping people move comfortably. When you visit Goodmiles, you become part of that family.

Goodmiles Running Company is also a proud member of the Running Industry Association, which supports the running community through education, advocacy, collaboration, and innovation.